Indranil Udupi

What's the big ick?

Co-author: Matthew Jacula

This study explores the current landscape of entomophagy in Canada from gauging Canadians' acceptance of insect consumption to investigating how behavioural change strategies can encourage regular insect consumption. The research comprises a comprehensive literature review to expand our knowledge of global entomophagy practices, consumption barriers, and behavioural change; expert interviews to gain insights into the present state of entomophagy in North America; and an online survey to examine Canadians' consumption patterns.

The outcome of this project is behavioural change strategies that encompass rebranding insects, fostering safe spaces, nurturing aspiration, leveraging media influence, and introducing targeted education. In essence, the study enhances our comprehension of the barriers to entomophagy adoption in Western countries and lays the groundwork for future research and initiatives aimed at promoting insects as a viable supplementary protein source. By promoting sustainable food practices, entomophagy can address global food system challenges such as hunger, food waste, and food insecurity, thereby contributing to a more sustainable future for all.