Hailey Appel

Project: Enabling Foresight Readiness: Exploring the Role of the Practitioner Through Multiple Lenses

Are organizations truly ready to embrace the future? This research explores the concept of foresight readiness—an organization's ability to anticipate and navigate an uncertain world—through the lens of practitioners. By examining the role of learning, change management, and marketing in embedding foresight within organizations, the study sheds light on the critical conditions needed for success. How can organizations cultivate a culture of futures literacy? What barriers prevent foresight adoption? And how can strategic communication make foresight an essential tool rather than an abstract concept?

Whether you're a practitioner, policymaker, or business leader, this research provides actionable insights to drive long-term strategic adaptability. Don’t miss this opportunity to explore the future of foresight, and how to make it work for your organization.

Hailey Appel is a creative writer and strategist currently working at INNOCEAN, where she takes on diverse creative challenges across various campaigns. She’s in the final year of her Master of Design in Strategic Foresight and Innovation at OCAD University, researching the application of foresight across industries. A graduate of Humber College's Bachelor of Creative Advertising, Hailey specializes in copywriting and is passionate about bringing fresh perspectives to established ideas. When she’s not crafting compelling narratives, you’ll find her exploring downtown Toronto or crocheting blankets.