Sabrina Ash

Project: Enabling Foresight Readiness: Exploring the Role of the Practitioner Through Multiple Lenses

Are organizations truly ready to embrace the future? This research explores the concept of foresight readiness—an organization's ability to anticipate and navigate an uncertain world—through the lens of practitioners. By examining the role of learning, change management, and marketing in embedding foresight within organizations, the study sheds light on the critical conditions needed for success. How can organizations cultivate a culture of futures literacy? What barriers prevent foresight adoption? And how can strategic communication make foresight an essential tool rather than an abstract concept?

Whether you're a practitioner, policymaker, or business leader, this research provides actionable insights to drive long-term strategic adaptability. Don’t miss this opportunity to explore the future of foresight, and how to make it work for your organization.

Sabrina Ash is an experienced interior designer and strategic innovator with over 15 years of expertise in creating human-centric, life-centered environments. Currently at B+H Architects, she leads advanced strategy initiatives, aligning her design leadership with the firm’s focus on innovation and sustainable practices. Sabrina brings a wealth of knowledge in organizational foresight, guiding projects that blend design excellence with strategic foresight to address the challenges of a rapidly evolving world. Her background in project coordination and a keen eye for emerging trends allows her to identify and harness opportunities for forward-thinking design solutions.