Yaw Sarkodie

Project: From Plans to Practice, a practical analysis of Canadian SMEs' sustainability gap between aspirations and reality

Our research delves deep into understanding how SMEs, representing 99.8% of Canadian businesses, can build resilience across economic, environmental, social, and cultural dimensions while navigating an increasingly complex and disrupted world.

Yaw Sarkodie is a highly experienced professional specializing in transformation and innovation strategy, with a focus on humanizing business and driving meaningful change. As a Business Humanizer and Partner at Innate Motion since 2020, he has worked with clients across Africa, including PZ Cussons, Unilever, Danone, Cordaid, Wilmar, and Irvine's, helping to craft purposeful business and cultural strategies. His expertise includes researching local insights, developing engagement strategies, and creating impactful innovation plans to enable brands and businesses to grow sustainably. Prior to this, Yaw held significant roles at Upfield and Unilever, where he led marketing and brand development efforts across multiple African markets. His work spanned transition integration, market entry strategies, social impact programs, and corporate growth strategies, contributing to the success of regional and global brands. Yaw’s deep understanding of local cultures and business landscapes, combined with his strategic leadership in innovation and brand development, positions him as a key driver of growth and transformation in the African market.